“In every line I draw and every concept I create, I recognize design’s true value—a transformative force capable of altering societies and behaviors, affecting both the large scale of politics and economies, and the small, everyday moments of our daily lives. My purpose is to push design beyond its perceived limits, diving deep into its true potential to innovate and transform.”
Born in the US, my heart and work are deeply rooted in Latin American influences, reflected in every design I create. Now in Atlanta, Georgia, I lead the design team at Boston Consulting Group‘s Brighthouse as the Creative Director, where my diverse experiences shape our creative vision.
My most recent five-year adventure in Tokyo, Japan at Keio University, wasn’t just about getting my Master’s in Innovation and Design; it was a deep dive into understanding the nuances of design and aesthetics, enriching my perspective.
With a career spanning diverse sectors—from real estate to tech startups—I’ve always applied a design-first approach, seeking to reveal its powerful influence not just in how things look, but in how they function, influence, and transform our daily lives and global systems.
I’m deeply proud of bringing this perspective to the forefront in my TED Talk on speculative design, focusing on the untapped insights of Latin American pre-Columbian cultures, and at Boston Consulting Group, where I’m dedicated to exploring how design can redefine the boundaries of what’s possible.
Having voiced my belief in design’s transformative power at platforms worldwide like Dubai Design Week, PechaKucha in Tokyo, Design Indaba in Cape Town, Ted Paris, and MoMa’s Biodesign in New York, I’ve also seen my vision echoed in features by Deutsche Welle, Forbes, Rolling Stone, Dezeen, and Cosmopolitan.
My commitment is to a world where design is recognized not as mere decoration but as a critical, shaping force in society—a tool for change, progress, and a better future.